Misfits Market Review: How Does Ugly Produce Stack Up? - Public Goods Blog Misfits Market Review: How Does Ugly Produce Stack Up? - Public Goods Blog

Misfits Market Review: How Does Ugly Produce Stack Up?

I received my first box from Misfits Market in late 2019.

misfits market produce box

My partner and I were looking into a local CSA (community supported agriculture), but missed the window to sign up. We still wanted to buy organic, local produce, but couldn’t go to the farmers market because of our work schedules.

That’s when we stumbled into the world of ugly produce delivery, and Misfits Market. Misfits Market is an ugly produce subscription that offers large boxes of produce delivered to your door. While certainly not a replacement for CSAs or farmer’s markets (please support your local farmers), Misfits Market has changed the way I do grocery shopping, as well as the way I think about produce and food waste.

Now more than ever, I have been thinking about shipping, and the processes that move our food around the country. With COVID-19 ramping up demand for home-delivery of all things, here is my Misfits Market review.

What is Misfits Market?

apples, potatoes, lemons, leafy greens, cabbage, mushrooms, orange

Misfits Market is a subscription service offering weekly and bi-weekly (once every two weeks) deliveries of “misfit”, “discarded” and “overstock” produce. Misfit, also known as misshapen or “ugly” produce, is produce that fails to hit specific cosmetic guidelines set by the U.S. Department of Agriculture (USDA).

With proper infrastructure, this “ugly” produce can end up at food banks or special grocery stores. However, this infrastructure is difficult and expensive to set up, leaving most farms without an effective way to sell this “ugly” produce.

The Process

Founded in 2018 in Philadelphia, Pennsylvania, Misfits Market works in collaboration with farms across the United States, Canada and Mexico. This produce is shipped to packing centers, where Misfits Market employees are “paid a living wage” to pack subscription boxes. From there, subscription boxes are shipped to customers through carriers like FedEx and Lasership.

All Misfits Market produce is USDA organic, and includes a range of offerings depending on the season. This winter, most of my produce boxes included some of the following fruits and veggies: apples, beets, Brussels Sprouts, cabbage, carrots, cauliflower, celery, chard, collards, cucumber, grapefruit, green beans, kale, leeks, lemons, mango, onions, peppers, potatoes, sweet potatoes, squash, and grape tomatoes. You can always find a full list of current Misfits Market produce offerings on their website.

The Subscription

Misfits Market offers two types of subscription: a smaller, $22 box titled “The Mischief” and a larger, $35 box named “The Madness.” Shipping for either box runs $4.50. Billing is done per box shipped.

In most areas, you cannot pick which produce will be in your box, meaning you will get a mostly seasonal, mostly local assortment of fruits and veggies.

Misfits Market also offers first-come-first-serve “Marketplace” items. These goods include specialty produce like mushrooms and fresh dill, as well as non-produce items like granola, chocolate, soup mixes, and coffee, all for individual purchase, to be added on to the cost of your next Misfits box. This assortment is generally organic, and sourced from “excess inventory”, short-dated or misprinted packaging.

Subscribers can choose weekly or bi-weekly delivery, as well as set their preferred delivery date. You can also skip an upcoming delivery, all the way up to deliveries nine weeks away, as long as the delivery hasn’t shipped yet.

Misfits Market allows users to pause their subscription entirely, for up to six months. You can also, of course, cancel at any time.

The Good: Quality Produce, User Experience

My experience with Misfits Market has been largely positive, with more recent additions to the service making it much stronger and more robust.

The Box

misfits market produce box with leafy greens

For the first few months, I stuck with the Mischief Box, delivered weekly. The box always came on time, and never arrived overly damaged or poorly assembled.

Inside, veggies are a little disorganized, but separated by weight to avoid bruising, with smaller vegetables in compostable bags. Boxes usually came with an ice pack that can be safely drained and recycled.

Lining the box was either a ridged paper lining or an insulated paper and plastic liner. The ridged paper lining is easily recyclable. The insulated paper and plastic liner, however, contains hard-to-recycle #4 recyclable plastic, which is an unfortunate knock against otherwise sustainable packaging.

The Produce

apples, potatoes, lemons, leafy greens, cabbage

The Mischief box contains a good mix of vegetables and fruits, all of which are very tasty, and sometimes oddly shaped. I received the largest beet I’ve ever seen last week, and often receive massive lemons. Produce occasionally sport very minor blemishes, but nothing major, and nothing out of line for a company touting misfit and rejected produce.

I also noticed that some of the produce goes bad faster than if I were buying it in a grocery store. This limited lifespan is likely a combination of farm sorting, all organic produce and shipping times. Living in a two-person, vegetarian home, spoiled produce rarely became an issue.

Account Management

One aspect of Misfits Market I really appreciated was the account settings. Namely, I loved the fact that I was billed weekly, per box, and did not have to commit to a monthly or yearly subscription.

I also loved that I could choose upcoming boxes to skip, even boxes that were scheduled for over a month away. This feature made holiday planning incredibly easy, and helped me save money, as well as shipped produce that might have gone bad on my shelf otherwise.

Picking Produce

misfits market website

Some of Misfits Market’s more recent features have made the subscription even more appealing. As I mentioned earlier, most areas cannot pick which produce comes in their box. However, Misfits is gradually rolling out a choose-your-produce feature, currently available to certain customers and areas.

This feature is first-come-first-serve, meaning if I want popular produce like cara cara oranges or flat leaf spinach, I have to make my produce selections as far in advance as possible. The selections change each week, depending on harvest, availability and season. But, once this feature is available to everyone, Misfits will have eliminated its biggest drawback: having no control over produce selections.

Misfits Marketplace

two containers of mushrooms covered with plastic wrap

Another more recent feature is Misfits’ Marketplace, where they have specialty produce, as well as non-produce items from companies like Bob’s Red Mill and Taza.

bag of bobs red mill granola, bag of bobs red mill pancake and waffle whole grain mix, peanut butter and oats bar

Having the option to purchase multiple varieties of organic mushrooms, as well as affordable shelf stable goods is a great option when I want to lighten the load off my next grocery trip.

Statewide Availability

misfits market delivery chart

Lastly, I appreciated Misfits’ focus on whole state availability: being available in every part of the states in which you can order. This offering is a real positive for folks living in more rural areas, who might not have easy access to high quality, organic produce. Unfortunately the service is not available in every state.

The Bad: Lack of Choice, Availability

There are a few drawbacks to Misfits Market, but most of them are pretty clear from the outset.

Random Assortments

leafy green vegetables

When I was not able to pick my own produce assortment, I often received vegetables that weren’t my favorite, such as celery, turnip, red onion and green bell pepper. While I did make sure these items were used, not being able to control what was inside my box was frustrating.

Trying to figure out how to use uncommon produce turned into a fun experience for me, but it might not be your idea of fun. If you like your meals quick and easy, and do not want to do a lot of thinking after a long day at work, Misfits Market may not be for you.

Food Allergies

cardboard produce box with spinach, fruits, vegetables

On a similar note, if you have multiple food allergies, you should steer clear of Misfits Market altogether. Because most subscribers cannot choose their produce assortment, there is no good way to avoid cross contamination with produce you may be allergic to.

Savings

As someone living in New York City, the produce I received from Misfits Market was cheaper than if I were to buy it in a grocery store or farmers market. Nonetheless, the money was not a huge amount of savings, usually somewhere between $6 and $10 dollars. If you’re looking to slice your grocery budget in half, Misfits Market may be part of your solution, but not the total solution.

An Improvement, Not a Solution

Lastly, and this is more a criticism of ugly produce marketing than Misfits Market, the sustainability and overall good gained by ugly produce subscriptions is blown out of proportion. Yes, utilizing ugly produce is a good thing, and more businesses and consumers should!

However, ugly produce accounts for a small portion of overall food waste in America. The majority of food waste comes not at the farm or supplier level, but at the consumer level.

Put simply: households buy too much food, leading to tons of spoiled food waste. Buying organic, ugly produce is great, but make sure you can utilize all the food you get, ugly or not.

Is Misfits Market Worth It?

All in all, for most people, the pros of Misfits Market far outweigh the cons. The user-friendly subscription offers high-quality, ugly produce in plain, eco-friendly packaging. Especially with access to the newer features like produce selection and the marketplace, Misfits Market is a great way to take the load off your grocery shopping, and is likely to save you a little bit of money, too.

Misfits Market is not for everyone, though. If you have food allergies, are a picky eater, or want total control over what produce is in your kitchen, Misfits Market is a tough sell. If you’re looking to radically cut your food budget, Misfits Market may only help you get so far. And if you do not live the eastern states, it’s likely that Misfits Market isn’t available to you at all.

If Misfits Market is for you, check out their website. Unfortunately, due to high demand stemming from COVID-19, new subscribers must sign up for a waitlist. But, I found Misfits Market a great way to get delicious, sustainable produce in a smooth experience.

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Comments (18)

  • Really love what you guys do and enjoy the speed and thoroughness in which you get orders sorted but I have to disagree with supporting the misfits market.
    Besides having ZERO. communication with their customers when things go wrong, which they do, often in my case, they have an F rating with the BBB and multiple complaints across all social media platforms. Most of the complaints come down to packages not getting delivered or delivered so late all the contents are rotted, no way of contact besides email which takes them sometimes weeks to respond with an actual response and not a stock “we will get to you soon”. I had used them for the better part of the end of the year last year and was always fairly disappointed in what actually showed up. I put my service on hold for a bit but a few weeks ago decided to give them another try but it was even worse than before. After no communication for an undelivered package, which I knew would show up completely inedible, if at all, I could only get them to answer me once I bombarded them on all social media outlets.
    They refunded me and I had them promptly cancel my account, that was probably the best part of the entire experience.
    You’re open to promote and back any company you choose but from a consumers standpoint, that was a crap experience. The amount of food waste that happens in this country is appalling and they aren’t helping.
    I think I’ve received 3 boxes of food from this public good and they have all been stellar, packed well, on time delivery and you seem to really respect your customers.
    But as far as supporting misfits market, people would be better off finding a local farmers market and support their local farms or local growers.
    Just my 2 cents, keep up the great work. I enjoy being a customer.

    • I’d like to chip in my two cents here for balance. I have had a largely positive experience with Misfits. In fact I upgraded my bi-weekly box to the larger one. I think the box is very good value, considering how much more organic produce cost in the grocery stores. I also enjoy the challenge of being creative with what I get. The couple of times I have been disappointed was FedEx’s fault, and I found the customer service to be pretty responsive. In recent times, thanks to Covid19, they have been overwhelmed by logistical issues and are taking much longer to respond to customer complaints. But I’m willing to cut them some slack for now.

    • I had the same experience when I was using Misfit. Delivery was very erratic resulting in spoiled items. It became so frustrating I had to unsubscribe.
      It was fun getting unknown (to me) veggies to try. Iirc they had recipes using the uncommon produce on their website.

    • Hey hey! Thanks so much for leaving such an honest review. It’s a great concept, and we were excited to share it with our members. I’m very sorry to hear you had such a negative experience with them! We’ll definitely be taking this into consideration for the next company we promote, but I think it’s important to leave up the article along with your comment so other people can be aware and make informed choices.

      Thanks again for your comment, and for letting us know! 😊

    • Same here. I found them VERY nice, and when I received some slightly gone by cherry tomatoes they took 10% off next order. But the stuff is always a little gone by. And we did our best to compare, and the best we can tell is that you get X amount of almost expired organic food for the same price you get fresh non organic from the supermarket. So about “even” there but what made us cancel was the whole “get what you get” concept. This is what’s kept us away from CSA’s and farm shares in the past. We want exactly what and how much we want, and that’s that.

  • I, too, have a subscription to Misfits since Oct 2019. I have had only positive experiences, good quality vegetables & fruits, delivered on time, except for the first 2 weeks of the Covid 19 outbreak, and I was given a discount on one week, for the late arrival ( which was 2 days late).
    I have recommended Misfits to a few family members, no complaints from them either!
    (We share weekly photos of what came in our boxes)
    I have no comment in regard to customer service, as I haven’t had a need to contact them.
    I truly appreciate & recommend this service.

  • Misfits markets their service as “rescuing vegetables.” This is a good marketing ploy, and it would be nice if it were actually what they were doing, however, this service simply wastes food and makes money off of that process. At one time, it was probably doing a good thing, but now, they are shipping spoiled food to people who, in turn, have to dump it in the garbage because it is moldy and spoiled. Items that you pay extra for (add ons) are routinely missing from a box and you have to wait weeks for a refund, if you are lucky enough to get a response from a customer service representative. The final draw for me was getting a spoiled box of veggies, with none of my custom selections, and missing add-ons, then having them promise me a new box for my troubles. The new box arrived with more moldy vegetables and only a small assortment at that. They claimed I would receive a refund for missing items, but have not. Please don’t waste your time, and don’t waste food!

  • I had my first and only experience with a shipment. Half of my box was rotted. I even sent a picture of the molded and cracked produce. I got some form letter saying sorry and to take 25% off of my next shipment. What? No refund for the produce that I had to throw out? I paid $35 plus $5 more for shipping and got about $10 worth of produce. Wish I could upload a picture of my shipment. Sounded like a good idea but apparently they are unable to make it work.

  • I have received 3 boxes from Misfits so far. All were fine except I didn’t get what I had selected. I am disappointed that they source the produce from Mexico and Canada. Why not exclusively USA? I use to have a local produce delivery that wasn’t entirely organic and a bit more money so I decided to try Misfits. I think I will switch back. It’s more important to me to support local.

    • Woohoo! We love hearing that you’re supporting a local business, it’s important to put money back into our communities! We can’t speak on Misfit’s sourcing choices, but we’re sorry to hear it didn’t work out with them.

      Thanks so much for reaching out to share your experience! If you want to give us a try, feel free to use code BLOG15 for $15 off of your first order with us! 😊

  • I too have had a variety of both good and bad experiences with Misfits Market. My first 2 boxes were on time with no issues inside the box other than I couldn’t make choices. My next 2 boxes were late. 1st 1 Day late and second 3 days late which is now running into my next order. I contacted customer service with no reply returned 3 time. One by phone, 2nd by 2 emails. I got no replies back not even a discount.

    • Oh no! Sorry to hear you’ve had a less than stellar experience with Misfits Market. We appreciate you taking the time to read our blog, and for sharing your experience with us.

      If you haven’t had a chance to give us a try, we’d love for you to! You can use code BLOG15 for $15 off of your first order with us, and if you have any issues please feel free to shoot us an email. Our customer service team typically responds within one hour, so we’re always here to help out if you need us. 🤗🤝

  • Ive received my first 3 boxes recently, every one arrived days late with all rotten food. Ive sent several emails with no response back. 3 strikes & Misfit Market Id say is terrible!!

    • Wow, that sounds terrible! We’re sorry to hear you haven’t had a great experience with Misfit’s Market, and we appreciate you sharing with us.

      If you’d like to give us a try, feel free to use code BLOG15 for $15 off of your first purchase with us 🌱

  • I too am not pleased with the content of my box My zucchini were very small with one totally broke in two pieces and dried out. most of my produce was very small and could not compare to the pictured produce

    • We’re so sorry to hear about your rotten experience! Thanks for taking the time to share that with us.

      If you haven’t had a chance to give Public Goods a try, please feel free to use the code ‘BLOG15’ for $15 off your first order with us! 💞

  • I received my first box today and I am beside myself…I got old brown rubbery vegetables and fruit….not to mention I spent 25.00 shipping included and I received less than 10.00 worth of produce…so dissatisfied and I better get a refund…..never a gain

    • Oh no! That sounds like a horrible experience–thanks for taking the time to share with us, and we hope amends are made.

      If you haven’t had a chance to check us out yet, feel free to use the code ‘BLOG15’ for $15 off your first order. 🤗

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